Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this professional graduate certificate, you build skills in strategy, research and analysis, and integrated marketing communications to help you position your organization—and yourself.
KEY LEARNING OUTCOMES
- Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications.
- Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
- Apply marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media.
After passing these classes you will have completed the required 30 hours and qualify for your Certificate Diploma where you may invite your family to attend a Academic Graduation at our Fort Myers campus.
To Apply for this Certification fill out a Application
After Acceptance into the program, you may submit 30% down of the Tuition costs.
$50 per hour for a total of 30 hours to reach completion.
Classes can be one of two methods:
15 day Marketing Management Certificate
Starts at 8:00 AM ends at 10:30 AM
7 day Marketing Management Certificate
Starts at 1:00 pm ends at 4:00 pm